Jeffrey Greenberg on Technology Strategy

I heard Tim Brown of IDEO on an MIT Entrepreneur podcast who caught my ear about how innovations in products are often accomplished. He pointed out that products tend to be developed in reaction to things annoy us. But he also noted that the world can be inspiring, not just a source of annoyance, and that by focusing on things that inspire us we might develop products with a corresponding edge. I deeply like the idea of focusing on inspiration rather than annoyance as a powerful source of creation; to resonate with optimism, pleasure, and insight rather than from frustration, difficulty, and challenge.